Samer Rashid

Samer Rashid, Chief Growth Officer at Lepaya, works with CHROs and senior business leaders on building the leadership and commercial capability their organisations need. He drives Lepaya's commercial strategy across Benelux, DACH, France and China, with a focus on leadership standards, AI-driven organisational change and sales development.

Before Lepaya, Samer spent five years as CEO of Relevance, where he led its shift from a traditional classroom training bureau to a more modern learning business.

He writes about what qualifies someone to lead, why AI adoption stalls on change management long before the technology becomes the issue, and what it takes to build a sales team that can sell.

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