Author’s articles
From cost center to business driver: How to reposition L&D for strategic impact
L&D must shift from being seen as a cost center to a strategic business enabler by aligning learning initiatives with company goals, using data-driven narratives to secure executive buy-in, and demonstrating measurable impact on productivity, revenue, and retention.
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Driving learner engagement: Strategies from Ster Hutten
Driving learner engagement requires moving beyond content delivery to behavior-driven learning, ensuring relevance, leveraging technology effectively, and aligning learning with business impact.
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Marketing meets L&D: Ashley Hinchcliffe on how marketing can drive learner engagement
By adopting a marketing mindset, L&D teams can transform learner engagement by treating learning as an ongoing experience—leveraging audience insights, branding, personalization, and multi-touchpoint campaigns to capture attention, sustain participation, and drive measurable impact.
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The key to learning engagement: Kyle Norman’s take on motivation and messaging
Engagement in learning requires personalization, strategic messaging, storytelling, and manager buy-in, with organizations needing to evolve their approach to maintain learner motivation and demonstrate measurable impact.
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