Structured growth paths for ambitious talent at SparkOptimus

About the company
Founded in 2010, SparkOptimus helps organizations improve customer experiences through digital solutions, covering digital strategy, transformation, ventures & scale-ups, mergers & acquisitions, and analytics. Operating from offices in Amsterdam, Zurich, and Düsseldorf, the company’s 80 employees combine strategy expertise with execution capabilities. Since 2018, SparkOptimus has partnered with Lepaya to provide soft skills development at scale.
Meeting the growth expectations of ambitious talent
As a consultancy attracting high-performing professionals, SparkOptimus faces the challenge of providing a structured and consistent growth path that evolves with employees’ careers. Meeting this need is crucial for retaining talent and ensuring team members continue to develop skills that benefit both the company and their long-term careers.
Business need
Structured learning across career phases
With employees joining at different stages of their careers, SparkOptimus needed a learning framework that would:
- Provide structured development from entry-level to senior roles
- Scale across all employees while remaining personalized
- Focus on soft skills that enable professionals to outperform and add value beyond their immediate roles
Training solution
Lepaya’s structured soft skills programs
SparkOptimus partnered with Lepaya to deliver high-quality soft skills programs aligned with employees’ career phases: Base, Build, and Beyond. Each phase corresponds to specific stages of career development, ensuring that as employees progress, they transition seamlessly to the next program.
The training combines app-based learning, in-classroom sessions, and interactive exercises with trainers and actors, offering practical and engaging learning experiences. The cultural fit between Lepaya and SparkOptimus ensures fast, down-to-earth collaboration with a focus on meaningful results.
Impact
High engagement and meaningful development
Employee satisfaction with Lepaya’s programs is closely monitored through post-training evaluations. Consistent feedback includes terms such as “eye opener,” “useful,” “valuable insights,” and “well-balanced,” demonstrating the positive effect on employee growth and engagement.
By integrating structured soft skills development into the broader employee journey, SparkOptimus ensures that learning is a continuous, career-long process. The programs not only equip professionals with critical skills for their current roles but also prepare them to take on future leadership responsibilities.

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