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SparkOptimus

Structured growth paths for ambitious talent at SparkOptimus

Company name:
SparkOptimus
Industry:
Consultancy 
Company size:
80 employees
Table of Content
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About the company

Founded in 2010, SparkOptimus helps organizations improve customer experiences through digital solutions, covering digital strategy, transformation, ventures & scale-ups, mergers & acquisitions, and analytics. Operating from offices in Amsterdam, Zurich, and Düsseldorf, the company’s 80 employees combine strategy expertise with execution capabilities. Since 2018, SparkOptimus has partnered with Lepaya to provide soft skills development at scale.

Meeting the growth expectations of ambitious talent

As a consultancy attracting high-performing professionals, SparkOptimus faces the challenge of providing a structured and consistent growth path that evolves with employees’ careers. Meeting this need is crucial for retaining talent and ensuring team members continue to develop skills that benefit both the company and their long-term careers.

“People who come to work for us are very ambitious and want to develop themselves at a rapid pace. It is our mission to nurture their curiosity and create the leaders of the future. Learning is part of the bigger picture at SparkOptimus. We want our colleagues to feel valued, and to learn skills that benefit them throughout their lives.”

Author photo
Rob Wiggelinkhuizen
Associate Partner & Chief Talent Officer

Business need

Structured learning across career phases

With employees joining at different stages of their careers, SparkOptimus needed a learning framework that would:

  • Provide structured development from entry-level to senior roles
  • Scale across all employees while remaining personalized
  • Focus on soft skills that enable professionals to outperform and add value beyond their immediate roles

“When you hire top talent, it is important to offer them a structured growth path. The challenge is to improve this growth path every year and make it more tailor-made and extensive, alongside scaling the core business.”

Author photo
Rob Wiggelinkhuizen
Associate Partner & Chief Talent Officer

Training solution

Lepaya’s structured soft skills programs

SparkOptimus partnered with Lepaya to deliver high-quality soft skills programs aligned with employees’ career phases: Base, Build, and Beyond. Each phase corresponds to specific stages of career development, ensuring that as employees progress, they transition seamlessly to the next program.

The training combines app-based learning, in-classroom sessions, and interactive exercises with trainers and actors, offering practical and engaging learning experiences. The cultural fit between Lepaya and SparkOptimus ensures fast, down-to-earth collaboration with a focus on meaningful results.

“Lepaya fits perfectly into the picture for us: a structured soft skill learning program of a very high level, aimed at today’s employees.”

Author photo
Rob Wiggelinkhuizen
Associate Partner & Chief Talent Officer

Impact

High engagement and meaningful development

Employee satisfaction with Lepaya’s programs is closely monitored through post-training evaluations. Consistent feedback includes terms such as “eye opener,” “useful,” “valuable insights,” and “well-balanced,” demonstrating the positive effect on employee growth and engagement.

By integrating structured soft skills development into the broader employee journey, SparkOptimus ensures that learning is a continuous, career-long process. The programs not only equip professionals with critical skills for their current roles but also prepare them to take on future leadership responsibilities.

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