Roxtec’s leadership upskilling strengthens global sales strategy and culture

Connecting global sales teams through upskilling

Company name:

Roxtec

Industry:

Manufacturing

Company size:

800+ employees

Table of Content

About Roxtec

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Roxtec is a global leader in sealing solutions for cable and pipe transits, combining modular designs with a commitment to quality. Operating across multiple markets worldwide, Roxtec delivers both innovative products and localized services, ensuring customers receive tailored solutions while benefiting from the strength of a global support network.

Strengthening commercial strategy through leadership

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As Roxtec expanded globally, the company recognized the need to connect its international sales teams to enhance commercial performance, foster collaboration, and retain top talent. Leadership development became a strategic tool to align teams, break down silos, and embed a culture of shared knowledge and excellence.

"They [clients] are talking to a local company, and they have a really local approach and understanding of the business and the solutions. But they can be sure that behind the local company you have a strong global support."

Fernando Vargas

Backoffice & Sales Administration Manager

Business need

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Connecting sales leaders across borders

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Roxtec’s global operations require employees to source knowledge across international teams to deliver the best customer experience. Sales leaders must be able to collaborate effectively, expand into new markets, and maintain a unified approach while respecting local market needs.

“A big part of the training program is making people meet. They are bonding during the training - it’s a very important tool for networking internally at Roxtec and it’s good for business as well.”

Patrik Gustavsson

Global Learning & Development Manager at Roxtec

The challenge was to design a learning strategy that not only enhanced commercial skills but also strengthened cross-regional collaboration and leadership capabilities.

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Training solution

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Empowering leaders to boost team performance

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Roxtec partnered with Lepaya to implement a structured leadership program combining on-site and online sessions, culminating in hands-on training with business actors. The program equips sales leaders to lead difficult conversations, manage stress, discover their own leadership style, and participate in meaningful team discussions.

By simulating real-life scenarios, leaders learn to apply skills directly to their teams, enhancing decision-making, problem-solving, and collaboration.

“Lepaya’s training gives me a lot of opportunities to think outside the box, I was able to have more thoughtful conversations, more meaningful conversations with my team.”

Samantha Tan

Commercial & Logistics Manager

Impact

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Fostering a collaborative culture that retains talent

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Roxtec’s leadership development initiatives contribute to a strong company culture that prioritizes employee growth, engagement, and retention. By equipping leaders to support and inspire their teams, Roxtec ensures employees across global markets feel connected, motivated, and integral to the organization.

From engineers developing new products to sales managers navigating complex customer relationships, continuous development programs enable all employees to realize their potential.

"The opportunity to continue my education was a dream I had contemplated for years. It wasn't until I became part of the Roxtec team that I was able to turn that dream into reality."

Andrew Labahn

National Sales Manager I&I

Through this holistic approach, Roxtec not only strengthens commercial performance but also creates a culture that retains and develops talent worldwide, ensuring sustainable success in competitive global markets.