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The Learner Engagement Playbook

The Learner Engagement Playbook

Transform employee training from a corporate checkbox into a sought-after experience by applying proven marketing principles to your L&D strategy.

What you’ll gain

What you’ll gain

What true engagement looks like

Uncover what drives meaningful engagement beyond completion metrics and what are the characteristics of an engaged learner.

The four hidden "engagement killers"

Identify the four critical barriers preventing learners from fully engaging and how to address them.

Marketing-inspired strategies

Learn how to apply marketing tactics to create demand for your programs and transform reluctant participants into enthusiastic learners

Practical tools for your program design

Discover real-world case studies, practical checklists and resources to start design learning programs your employees actively seek out.

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With insights from:
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"The biggest misconception is that learner engagement happens after the learning is launched – as if people will just magically show up because it exists. Spoiler alert: they won’t. Engagement starts before the learning product is even built."
Ashley Hinchcliffe

Managing Director at MAAS Marketing

"A major issue is failing to personalize the "why" for learners. Engagement is a lot like sales—people need their own reason to invest, and that investment has to happen before the training begins."
Kyle Norman

Sales Enablement Specialist at FareHabour

"Many programs are too generic, too far removed from the actual work, or feel like a box-ticking exercise. Often, there’s no clear “why”, and people are left wondering why it matters."
Ster Hutten

Managing Director at UP Learning

Learn from our experts

"The biggest misconception is that learner engagement happens after the learning is launched – as if people will just magically show up because it exists. Spoiler alert: they won’t. Engagement starts before the learning product is even built."
Ashley Hinchcliffe

Managing Director at MAAS Marketing

"A major issue is failing to personalize the "why" for learners. Engagement is a lot like sales—people need their own reason to invest, and that investment has to happen before the training begins."
Kyle Norman

Sales Enablement Specialist at FareHabour

"Many programs are too generic, too far removed from the actual work, or feel like a box-ticking exercise. Often, there’s no clear “why”, and people are left wondering why it matters."
Ster Hutten

Managing Director at UP Learning

Fill in the form to download

Fields marked with (*) are required.
This field is required
This field is required
This field is required. Please use business e-mail.

By submitting this form you give consent for us to contact you with information relevant to your inquiry and in accordance with our privacy policy. You may opt-out at any time.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

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