Scaling Power Skills across a global tech scaleup

Growing from startup to scaleup with learning at the core

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Over seven years, Bynder expanded rapidly from 6 to 400 employees, establishing offices across Europe, the United States, and Dubai. With growth came the challenge of ensuring that employees could develop the skills necessary to thrive in a fast-moving tech environment. Professional development became a critical factor in retaining talent and empowering employees with skills that benefit them for life.

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“Despite our high growth pace, professional development of employees was always an important topic. We spend a lot of time and effort to hire the best professionals, so it’s crucial to utilize these talents and keep them on board. Being a tech scaleup, we understand professionals won’t stick around for their entire career. However, we do want to empower them with skills that benefit them for life.”

Ruben Vermaak

Head of L&D at Bynder

Business need

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Developing soft skills at scale

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As Bynder transitioned from startup to scaleup, the company recognized a clear need for structured Learning & Development programs that could reach all employees - from developers to marketers - across global offices. While technical skills are essential, soft skills, or “power skills,” differentiate professionals who excel from those who simply perform their roles.

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Key requirements for an L&D partner included:

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• Combining theory with practical, experience-based training
  
  
• Localized delivery to respect cultural differences in offices worldwide
  
  
• Hands-on skills that employees could apply immediately
  
  
• Expertise in supporting fast-moving tech companies

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“We want all Bynder employees from marketers to developers to grow as a professional in the broader sense”

Ruben Vermaak

Head of L&D at Bynder

Training solution

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Lepaya as a trusted L&D partner

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Bynder partnered with Lepaya to deliver scalable power skills training across all offices. Lepaya met the company’s criteria by providing:

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1. Balanced theory and practice – ensuring learning is immediately applicable
   
   
2. Experienced trainers – professionals who have lived the challenges they teach
   
   
3. Localized training – in-person sessions in every key market without relying on flown-in trainers
   
   
4. Collaborative partnership – co-creating solutions for Bynder’s unique learning needs
   
   
5. Tech company expertise – understanding the speed, culture, and scalability requirements of a scaleup

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“Lepaya provides training delivered by experienced professionals who don’t just talk the talk, but also walk the walk”

Ruben Vermaak

Head of L&D at Bynder

Impact

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Retaining talent and enhancing skills globally

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The partnership with Lepaya has had a measurable impact on Bynder’s business and culture. Employees who participate in power skills programs demonstrate improved professional capabilities and remain with the company longer, contributing to a cohesive, high-performing workforce.

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“Focusing on Learning & Development together with Lepaya definitely creates the desired impact for our business. Your employees are the key ingredient of creating a successful business. We’re proud to have Lepaya as our L&D business partner to develop our professionals to their full potential.”

Ruben Vermaak

Head of L&D at Bynder

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Through continuous, scalable L&D, Bynder ensures that employees worldwide are empowered, engaged, and equipped to contribute to the company’s long-term success.