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Le manuel d'engagement des apprenants

Le manuel d'engagement des apprenants

Découvrez comment transformer la formation des employés d'une case à cocher en entreprise en une expérience que les gens recherchent activement en appliquant des principes marketing éprouvés à votre stratégie L&D.

Ce que vous allez gagner

Ce que vous allez gagner

À quoi ressemble un véritable engagement

Découvrez ce qui motive un engagement significatif au-delà des indicateurs d'achèvement et quelles sont les caractéristiques d'un apprenant engagé

Les quatre « tueurs de fiançailles » cachés

Identifier les quatre principaux obstacles qui empêchent les apprenants de s'engager pleinement et comment les surmonter

Stratégies inspirées du marketing

Apprenez à appliquer des tactiques de marketing pour créer de la demande pour vos programmes et transformer les participants réticents en apprenants enthousiastes

Des outils pratiques pour la conception de votre programme

Découvrez des études de cas concrets, des listes de contrôle pratiques et des ressources pour commencer à concevoir des programmes de formation que vos employés recherchent activement

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"The biggest misconception is that learner engagement happens after the learning is launched – as if people will just magically show up because it exists. Spoiler alert: they won’t. Engagement starts before the learning product is even built."
Ashley Hinchcliffe - Learner engagement playbook

Managing Director at MAAS Marketing

"A major issue is failing to personalize the "why" for learners. Engagement is a lot like sales—people need their own reason to invest, and that investment has to happen before the training begins."
Kyle Norman - Learner engagement playbook

Sales Enablement Specialist at FareHabour

"Many programs are too generic, too far removed from the actual work, or feel like a box-ticking exercise. Often, there’s no clear “why”, and people are left wondering why it matters."
Ster Hutten - Learner engagement playbook

Managing Director at UP Learning

Learn from our experts

"The biggest misconception is that learner engagement happens after the learning is launched – as if people will just magically show up because it exists. Spoiler alert: they won’t. Engagement starts before the learning product is even built."
Ashley Hinchcliffe - Learner engagement playbook

Managing Director at MAAS Marketing

"A major issue is failing to personalize the "why" for learners. Engagement is a lot like sales—people need their own reason to invest, and that investment has to happen before the training begins."
Kyle Norman - Learner engagement playbook

Sales Enablement Specialist at FareHabour

"Many programs are too generic, too far removed from the actual work, or feel like a box-ticking exercise. Often, there’s no clear “why”, and people are left wondering why it matters."
Ster Hutten - Learner engagement playbook

Managing Director at UP Learning

Fill in the form to download

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This field is required
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This field is required. Please use business e-mail.

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